scrutiny - (noun) inspection, examination
scrutinize (verb)      back

online marketing - selling goods and services on the World Wide Web; many Web sites are designed with the primary purpose of marketing a company’s goods and services      back

moral - (adj) truthful, good, ethical
morality (noun); moralize (verb)      back

inevitable - (adj) certain, unavoidable
inevitably (adv); inevitability (noun)      back

conflict of interest - a situation where a business decision may be influenced by the possibility of individual or personal benefit      back

false advertising - paid, nonpersonal writing or speaking which intentionally misinforms or wrongly persuades a reader or listener to buy a product or service      back

consumer privacy - protection of the anonymity of those who purchase goods and/or services. Some credit card companies, professional associations and other groups sell lists of names and addresses and phone numbers of their members to those seeking to contact markets. This is, as the Background describes, a new issue for ethics in marketing.      back

green marketing - marketing focused on the claim that the service or product benefits the environment      back

deceptive - (adj.) false, tending to mislead
deception (noun); deceive (verb)      back

good faith - well-meaning, with honesty
(used as adj: "a good faith decision" or as noun: "a decision made in good faith")     back