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Preface

Introduction

Chapter 1

Chapter 2

Chapter 3

Chapter 4

Chapter 5

Chapter 6

Chapter 7

Chapter 8

Chapter 9

Chapter 10

Comments

Business Ethics Volume

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Chapter 10

Marketing With A Conscience: Sales and Ethics


Internet Resources

 

Note: The Internet contains a great deal of useful information. However, it is important to keep in mind that there is also some misinformation on the Web. The Web is not a textbook or journal which as been carefully edited. Almost anyone can put up a Web page and include any information he or she chooses. Therefore, readers of Web sites should use good judgment and evaluation skills. In evaluating Web sites, ask yourself: Who is represented on the Web page? What are their purposes for offering the information on their Web sites?


Exploitable Content

  • http://www.busj.ulst.ac.uk/h_mifflin/intro.html
    The Marketing Learning Center
    This site offers instructions for visitors on completing exercises designed to support learning about marketing through exploration and discovery. Topics include: An Overview of Strategic Marketing, The Marketing Environment, International Marketing, Consumer Buying Behavior, Branding and Packaging and Retailing.

  • http://www.ama.org
    American Marketing Association
    This Web site links to pages with topics of interest: a Career Center, Publications, Chapters of the AMA around the U. S., a calendar of events, and a list of resources.

  • http://faculty.sba.udayton.edu/merenski/ch4ethic.htm
    Principles of Marketing
    A course taught by Professor Paul Merenski at University of Dayton has information on ethics and social responsibility in marketing. Visit this site to learn more about the nature and significance of marketing ethics and understanding ethical marketing behavior.

  • http://www.alliancehlth.org/about/ethics.htm
    Code of Ethics
    The home page of the Alliance for Healthcare Strategy and marketing focuses on the role of ethics in the marketing of health care. This site is a good one to use for illustrating how a professional association emphasizes ethical conduct and how it enforces the code of ethics.

  • http://ciber.bus.msu.edu/jim
    The Journal of International Marketing
    This site contributes to the literature on international marketing practice and theory.

  • http://www.gsb.georgetown.edu/faculty/smithn/Markstrat.html
    Marketing Strategies for the Ethics Era
    At this Web site of a faculty member in The Georgetown University School of Business find academic articles by the faculty member (N. Craig Smith) on the topic of ethical marketing.

  • http://courseWeb.bus.lsu.edu/fall98/marketing/3401-3/module498/mod4/tsld002.htm
    The Nature of Marketing Ethics
    Find out why ethics in marketing is often misunderstood.

  • http://www.busj.ulst.ac.uk/h_mifflin/glossary/glossary.html
    This site contains a comprehensive bibliography of terms of interest to the marketing professional.

  • http://www.busj.ulst.ac.uk/h_mifflin/index.html
    Marketing Learning Centre, University of Ulster (in cooperation with Houghton-Mifflin publishers).
    Links to these will be of interest to all marketers: Introduction, Internet Exercises, MCQ’s (multiple-choice questions), U. S. Marketing Center, Canadian Marketing Center, Lecturers Section and Glossary (see above). Useful exercises and information here for lecturers and teachers of marketing.

  • http://www.prenticehall.ca/allbooks/be_0205136273.html
    Ethical Marketing Decisions: The Higher Road
    Offers detailed information on the book and on the issues in ethical marketing.

 

Examples of Companies Who Use the Web
to Market Their Products

 


 

 

Classroom Applications Appendix Internet Resources Background